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A QUICK GUIDELINE TO WHY YOU SHOULD YOU GET YOUR CORPORATE VIDEO CREATED FROM PROFESSIONALS AND NOT IN HOUSE?

If you were thinking about using the company's in-house staff to create your latest corporate video, don't do it. Just don't.

It's true that in 2015 video is coercion, but a Do It Yourself corporate video could potentially prove to be a fatal blow to the reputation of your business, creating an antithetical effect to the one you intend. THE REASON? You could make some of the following mistakes that video professionals KNOW how to avoid.

1. IDENTIFYING THE AUDIENCE'S NEEDS

Just like any other piece of content, your corporate video must be tailored to the audience or audience specific. And it's not just about what you want to convey, but about the information they are actually rummaging for. You presumably may have all the data you need on this, disseminated around on social media profiles and obscured in web analytics stats. A professional video producer will help you to use that information to create a video you can use to explain and grow and expand your business' and come across with something that your customers would actually need.

IN A NUTSHELL: Figure out the target audience for creating the video for and what do they need it for.

2. NO SCRIPT

One of the features that distinguishes a professional video from a DIY attempt is the script. You may be of opinion that you know what you want to say but when you sit in front of that camera the umms and ahhs come out making you appear very figgity and that well. isn't very professional. If you want to make a good impression on your video then you must script what you want to say which is not more than jotting a couple of notes on a card. A professional video producer will help you script the words, gestures and actions: just like if you are making a blockbuster!

IN A NUTSHELL: Write a script before you start making the video

3. WHO'S HOLDING THE CAMERA?

Ever noticed how professional videographers come into a room and set up a tripod, or more than one, so they can cover the room. There's a reason for that - camera shake. DIY corporate videos where you get a bla bla person from a bla bla department to hold the camera while you speak will make you suffer from the same thing - and they won't do your image any good. The professionals also know exactly where to place the camera to get the best shot.

IN A NUTSHELL: Get a professional to do the camera work.

4. LIGHTS, CAMERA & SOUND?

On a related note, one of the hallmarks of a professional video or explainer video is great sound, great voiceovers and great lighting. DIY jobs tend to lack all of those. That's because your handheld amateur camera won't filter out the background noise you can't even hear, which will also prevent your voice from coming across clear and strong. And professionals know how to work with even the worst lighting conditions to create a video that shines. It's all about having the right equipment to make sure your business looks at its best at all times, so unless you have high end video production equipment lying around and know how to use it, avoid the DIY approach.

IN A NUTSHELL: Pay attention to sound and lighting.

5. LACK OF PRACTICE

You'd be surprised how many people just get in front of the camera without knowing how their script is going to come across. The more you practice, the more natural your script will seem, and the more natural it seems, the better you will look on camera. And think about what's in the background of your image and whether you are looking straight at the camera. When you produce your video professionally, you could spend hours prepping for a 2 minute final cut.

IN A NUTSHELL: Do a few takes before the final shoot.

6. POOR EDITING

There's one final thing that distinguishes a DIY corporate video from a professional one - and that's editing. Sure, there are lots of tools, many of them free, to do the job, but, as a video amateur, there's only so much you won't be able to achieve. The professionals have the right tools to get the best from your video footage. They can make the right changes at the right place with the correct approach.

IN A NUTSHELL: Spend as much time editing as you need to get it right

So there you have it - six good reasons why you should avoid DIY approach and get a professional corporate video done instead. And there's good news - you don't even have to be on camera if you don't want to. Today's video technology means you can show off your business in a fun and friendly way using animated characters - that's a great way to boost your company while avoiding the DIY headaches.

 

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